infodemics & equity lab

In  fo  dem   ic:  
/info demik/

Vast amounts of accurate & inaccurate information creating systematic barriers to reliable guidance.

Analysis of COVID-19 mis/disinformation estimates place the total (non-vaccination) related harm at a cost of $1 billion per day. Mis/disinformation accounts for 5-30% of this harm.[1] 

At the same time, the pandemic also created a deeper sense of distrust between many communities and health institutions. 

Biomedical models have driven much of the health industry response to online health mis/disinformation to date-- targeting individual behavior change. However, the pandemic provides some of the most visible and compelling evidence to date that existing individual-targeted strategies such as fact-checking are placeholders-- not solutions. 


The infodemic & equity lab focuses on the explicit role of misinformation-- those streams of online health information that unintentionally report erroneous or misleading information. This includes a key focus on the role of traditional health entities in both blunting and amplifying online health misinformation influences on health action. 

1. Bruns, Hosangadi, Trotochaud & Sell. 20 Oct 2021. COVID-19 Vaccine Misinformation Costs an Estimated $50 to $30 Million Each Day. Policy Brief, The Johns Hopkins Center for Health Security. 

Digital Health Disparities Initiative 

disrupt. decolonize. democratize. 

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